Campaign Update
Live Campaigns
| Campaign | Leads | Sent | Replies | Status |
|---|---|---|---|---|
| Founder (911) | 7,419 | 644 | 13 | Ramping |
| BrandHijack Takedown (905) | 168 | 148 | 4 | Active |
| Marketing (912) | 5,113 | 2 | — | Launched |
| Product (913) | 3,758 | — | — | Launched |
| Revenue (914) | 1,737 | — | — | Launched |
What Shipped
Wave 2 Segments
Three new segments live with 5-step sequences. Three offers in rotation:
- Competitor Funnel Teardown — audit their competitor's ad funnel
- ABM Account Map — top 50 accounts with buying signals
- Thought Leadership Sprint — founder LinkedIn content sprint
BrandHijack Takedown
602 competitor screenshots collected. Targeting companies bidding on competitor brand terms in paid search.
1 interested reply from 148 sends.
TLA Lookalike Pipeline
7 seeds — Toggl, Checkly, PostHog, Rosie, Sentry, Harvest, Freshworks.
2,800 → 159 ICP qualified 72 A-tier, 87 B-tier. 49 batches staged.
PostHog Ideas Campaign
512 companies identified as PostHog alternatives. Per-lead copy generated around the case study angle.
"HD ran PostHog's campaigns — here's what we'd do for you."
Copy Updates
Non-Founder Copy Refresh
Rewriting 912/913/914 to match Founder (911) style — direct-line hard intro offer instead of the softer multi-offer approach. One sharp ask, not three options.
Competitor Name-Drop
{COMPETITOR_1} personalization variable in templates. Coverage: 2,245 / 25,560 (8.8%). Remaining leads fall back to "your top competitor." Expanding via classifier pipeline.
Lead Magnet Rotation
Three magnets across all segments:
- Competitor Funnel Teardown — highest-intent offer (free audit)
- ABM Account Map — top 50 accounts with buying signals
- Thought Leadership Sprint — done-for-you LinkedIn content sprint
Founder (911) early signal: 13 replies / 644 sends = 2%. Need more volume on 912–914 to call winners.