HeyDigital - Campaign Update

Live Campaigns

Campaign	Leads	Sent	Replies	Status
Product (913)	3,758	2,123	55	2.6% reply
Founder (911)	7,419	733	15	2.0% reply
PostHog Signal (929)	767	39	2	Just launched
BrandHijack (905)	168	349	4	68% complete
Marketing (912)	5,113	6	0	Ramping
Revenue (914)	1,737	9	0	Ramping

What Shipped This Week

New Campaign

PostHog Signal Campaign (929)

749 leads using PostHog analytics or hiring for PostHog roles. Every email includes 3 AI-generated campaign ideas specific to the prospect's company.

Signal: TechSight detection + LinkedIn hiring data

Companies: 714 PostHog-using companies identified

Ideas: 713/714 generated, 4.63/5 avg quality score

Sequence: 3 E1 A/B/C variants + E2 thought leadership angle

QA: 79 company names corrected, all emails MV-validated, 7 security gateway domains removed

Sender: Ajay (15 accounts)

E1 Variant A Preview

{FIRST_NAME}, we ran paid campaigns for PostHog - LinkedIn, Google, the lot.

Guessing you're using PostHog as well? Here's 3 ideas we put together for {COMPANY_NAME}:

{IDEAS}

Happy to send over the full PostHog breakdown - what we built for them and what moved the needle.

E2 - Different Angle (800k Pipeline)

{FIRST_NAME}, one more thing. We built 800k in pipeline from thought leadership ads alone - just promoting the founder's sharpest takes to the right audience. Do you have a strategy for this in place? Happy to map one out for {COMPANY_NAME} on the house.

Completed

Wave 2 Segments Live

Four buyer-role segments launched alongside Founder. Each framed to that audience's worldview, same 4-variant split test.

55

Product Replies (2.6%)

15

Founder Replies (2.0%)

Completed

Data Quality Pass

79 company names corrected in Supabase (slugs, wrong casing, trailing suffixes, YC tags)
108 emails Million Verifier validated (105 blitz + 3 NULL)
7 security gateway domains removed (Proofpoint, Mimecast, Barracuda)
1 invalid email caught and removed (siddhant@alltius.ai)

New Campaign

Lead Magnet Campaigns

Two new lead magnet offers launched as dedicated sequences within existing campaigns:

Thought Leadership Ads - "We built 800k in pipeline from thought leadership ads alone." DFY offer to map out a founder content strategy.
Pipeline Lead Magnet - Direct pipeline-building offer for marketing and revenue leaders.

Testing which lead magnet generates highest-quality replies to inform future campaign CTAs.

In Progress

AI Agent Contact Discovery

Running Serper-powered AI agents to find missing contact data on newer SaaS companies. No existing database (AI Ark, Blitz, Apollo) has employee coverage for these companies.

+30%

LinkedIn Coverage Gained

TBD

Email Coverage

LinkedIn profiles found first, email waterfall runs after. Filling a gap no data provider covers - early-stage SaaS with <50 employees that haven't been indexed yet.

PostHog Ideas Engine Deep Dive

Each prospect gets 3 personalized campaign ideas generated by AI, specific to their company, industry, and competitors.

Real Example: Actively AI (alissa@actively.ai)

Contact: Alissa Lydon, VP of Marketing • Company: AI-powered revenue ops platform

E1 Variant A - As Sent

Alissa, we ran paid campaigns for PostHog - LinkedIn, Google, the lot.

Guessing you're using PostHog as well? Here's 3 ideas we put together for Actively AI:

1. 6sense price hike switch offer to Revenue Operations Leaders
2. Find Actively AI founder's spiciest post about AI transforming sales pipeline generation
3. Build a quiz showing Revenue Operations Leaders their GTM pipeline leakage and missed expansion opportunities

Happy to send over the full PostHog breakdown - what we built for them and what moved the needle.

Ajay

E2 - Thought Leadership Angle (Day +2)

Alissa, one more thing.

We built 800k in pipeline from thought leadership ads alone - just promoting the founder's sharpest takes to the right audience.

Do you have a strategy for this in place? Happy to map one out for Actively AI on the house.

Ajay

Real Example: Antithesis (randall.jackson@antithesis.com)

Contact: Randall Jackson, CRO • Company: Autonomous testing platform

Ideas Generated

1. Tricentis just raised prices. Scrape their LinkedIn followers - target Engineering Managers and SREs at mid-market SaaS and tech companies - with a switch offer before annual renewals lock in.
2. Find Antithesis CTO's spiciest post about why traditional testing tools fail to catch critical distributed system bugs. Promote it as a thought leader ad to Engineering Directors and SRE leads.
3. Build a quiz measuring code reliability risk and testing debt for Engineering VPs.

Pipeline Numbers

714

Companies with Ideas

2,142

Unique Ideas Generated

Quality eval: 4.63/5 avg across 15-sample LLM judge. 15/15 pass.

Email Verification

767 leads exported (after gateway filter)
100% Million Verifier validated
0 catch-all in primary sequence
749 addressable in Bison

Copy Updates

Updated Today

PostHog Campaign Copy (929)

All 4 sequence steps pushed to Bison with final spintax. Changes from last draft:

Killed "quick one/short note" opener on Variant C - salesy trigger phrase removed
E2 completely rewritten - was "bumping this" bump, now 800k thought leadership pipeline angle (genuinely different offer)
E2 threading fixed - subject was "Re: Re:", now threads properly under whichever E1 variant the lead received
All copy uses spintax - thousands of unique combinations per send

CTA differentiation across variants:

Email	CTA	Offer
E1-A	PostHog breakdown	Send case study mechanics
E1-B	Funnel teardown	Free audit, no strings
E1-C	Curiosity pull	Walk through the playbook
E2	Thought leadership strategy	800k pipeline proof, DFY on the house

Live - Winning

Product Campaign Copy (913) - 2.6% Reply Rate

Best-performing copy across all segments. PLG-specific framing.

E1 Subject (6 spintax variants)

{signups that stall | dead signups {FIRST_NAME} | activation leak | your cleanest funnel | quick idea {FIRST_NAME} | stalled signups}

E1 Body - Opening Line

{FIRST_NAME}, would you be interested in us auditing where your paid budget feeds signups that stall before activation, on the house...

E2 Subject (6 spintax variants)

{recycled playbook | saas only team {FIRST_NAME} | swapped logo | plg specialists | your funnel idea | product led only}

55 replies from 2,123 sends. Key angle: "most agencies run your PLG funnel on an ecommerce template" - calls out the generic approach competitors use.

Live

Competitor Name-Drop

{COMPETITOR_1} personalization variable in templates.

Coverage: 23,588 / 25,560 (92.3%). The 7.7% gap auto-fills with "your top competitor" at lead level.

Standards

Copy Rules

6 subject variants per step - lowercase, 2-4 words, internal-email feel
Hybrid spintax: word-level swaps + phrase-level for clauses/CTAs
No em dashes. No "free" - replaced with {on the house|on us|fully complimentary}
All emails MV-validated. Security gateways (Proofpoint/Mimecast/Barracuda) removed pre-send

Proof Points Validated & Sourced

$44K

Toggl CPL (from $93K)

+316%

Checkly MQLs

50%

Rosie Trial Rate (from 30%)

+480%

Checkly PQLs

36.1%

Avg Waste (43 audits)

200+

B2B SaaS Served

Blockers & Next Steps

PostHog campaign Launched Jun 15. 749 leads, 3 A/B/C variants + thought leadership E2. All MV-validated, security gateways removed, company names QA'd. Already sending.

Copy refresh for 912/914 Marketing (912) and Revenue (914) are ramping slowly (6 and 9 sends). Product (913) is outperforming at 2.6% - analyzing what's working there to apply to the other segments.

BrandHijack Wave 2 Wave 1 at 68% complete (349 sends, 4 replies). ~400+ domains from the full brand hijack audit still need contacts and campaign setup for Wave 2.

OUTLOOK-PARK campaigns (917-920) 4 shadow campaigns (Founder/Marketing/Product/Revenue on Outlook domains) staged but still in draft. 8,394 leads loaded. Awaiting domain warmup completion.