LeadGrow × HeyDigital
Campaign Update
Jun 8–15, 2026
22k
Leads
6
Campaigns
3.3k
Sent
76
Replies
2.3%
Reply Rate
Live Campaigns
| Campaign | Leads | Sent | Replies | Status |
|---|---|---|---|---|
| Product (913) | 3,758 | 2,123 | 55 | 2.6% reply |
| Founder (911) | 7,419 | 733 | 15 | 2.0% reply |
| PostHog Signal (929) | 767 | 39 | 2 | Just launched |
| BrandHijack (905) | 168 | 349 | 4 | 68% complete |
| Marketing (912) | 5,113 | 6 | 0 | Ramping |
| Revenue (914) | 1,737 | 9 | 0 | Ramping |
What Shipped This Week
New Campaign
PostHog Signal Campaign (929)
749 leads using PostHog analytics or hiring for PostHog roles. Every email includes 3 AI-generated campaign ideas specific to the prospect's company.
Signal: TechSight detection + LinkedIn hiring data
Companies: 714 PostHog-using companies identified
Ideas: 713/714 generated, 4.63/5 avg quality score
Sequence: 3 E1 A/B/C variants + E2 thought leadership angle
QA: 79 company names corrected, all emails MV-validated, 7 security gateway domains removed
Sender: Ajay (15 accounts)
E1 Variant A Preview
{FIRST_NAME}, we ran paid campaigns for PostHog - LinkedIn, Google, the lot.
Guessing you're using PostHog as well? Here's 3 ideas we put together for {COMPANY_NAME}:
{IDEAS}
Happy to send over the full PostHog breakdown - what we built for them and what moved the needle.
Guessing you're using PostHog as well? Here's 3 ideas we put together for {COMPANY_NAME}:
{IDEAS}
Happy to send over the full PostHog breakdown - what we built for them and what moved the needle.
E2 - Different Angle (800k Pipeline)
{FIRST_NAME}, one more thing. We built 800k in pipeline from thought leadership ads alone - just promoting the founder's sharpest takes to the right audience. Do you have a strategy for this in place? Happy to map one out for {COMPANY_NAME} on the house.
Completed
Wave 2 Segments Live
Four buyer-role segments launched alongside Founder. Each framed to that audience's worldview, same 4-variant split test.
Completed
Data Quality Pass
- 79 company names corrected in Supabase (slugs, wrong casing, trailing suffixes, YC tags)
- 108 emails Million Verifier validated (105 blitz + 3 NULL)
- 7 security gateway domains removed (Proofpoint, Mimecast, Barracuda)
- 1 invalid email caught and removed (siddhant@alltius.ai)
New Campaign
Lead Magnet Campaigns
Two new lead magnet offers launched as dedicated sequences within existing campaigns:
- Thought Leadership Ads - "We built 800k in pipeline from thought leadership ads alone." DFY offer to map out a founder content strategy.
- Pipeline Lead Magnet - Direct pipeline-building offer for marketing and revenue leaders.
Testing which lead magnet generates highest-quality replies to inform future campaign CTAs.
In Progress
AI Agent Contact Discovery
Running Serper-powered AI agents to find missing contact data on newer SaaS companies. No existing database (AI Ark, Blitz, Apollo) has employee coverage for these companies.
LinkedIn profiles found first, email waterfall runs after. Filling a gap no data provider covers - early-stage SaaS with <50 employees that haven't been indexed yet.
PostHog Ideas Engine Deep Dive
Each prospect gets 3 personalized campaign ideas generated by AI, specific to their company, industry, and competitors.
Real Example: Actively AI (alissa@actively.ai)
Contact: Alissa Lydon, VP of Marketing • Company: AI-powered revenue ops platform
E1 Variant A - As Sent
Alissa, we ran paid campaigns for PostHog - LinkedIn, Google, the lot.
Guessing you're using PostHog as well? Here's 3 ideas we put together for Actively AI:
1. 6sense price hike switch offer to Revenue Operations Leaders
2. Find Actively AI founder's spiciest post about AI transforming sales pipeline generation
3. Build a quiz showing Revenue Operations Leaders their GTM pipeline leakage and missed expansion opportunities
Happy to send over the full PostHog breakdown - what we built for them and what moved the needle.
Ajay
Guessing you're using PostHog as well? Here's 3 ideas we put together for Actively AI:
1. 6sense price hike switch offer to Revenue Operations Leaders
2. Find Actively AI founder's spiciest post about AI transforming sales pipeline generation
3. Build a quiz showing Revenue Operations Leaders their GTM pipeline leakage and missed expansion opportunities
Happy to send over the full PostHog breakdown - what we built for them and what moved the needle.
Ajay
E2 - Thought Leadership Angle (Day +2)
Alissa, one more thing.
We built 800k in pipeline from thought leadership ads alone - just promoting the founder's sharpest takes to the right audience.
Do you have a strategy for this in place? Happy to map one out for Actively AI on the house.
Ajay
We built 800k in pipeline from thought leadership ads alone - just promoting the founder's sharpest takes to the right audience.
Do you have a strategy for this in place? Happy to map one out for Actively AI on the house.
Ajay
Real Example: Antithesis (randall.jackson@antithesis.com)
Contact: Randall Jackson, CRO • Company: Autonomous testing platform
Ideas Generated
1. Tricentis just raised prices. Scrape their LinkedIn followers - target Engineering Managers and SREs at mid-market SaaS and tech companies - with a switch offer before annual renewals lock in.
2. Find Antithesis CTO's spiciest post about why traditional testing tools fail to catch critical distributed system bugs. Promote it as a thought leader ad to Engineering Directors and SRE leads.
3. Build a quiz measuring code reliability risk and testing debt for Engineering VPs.
2. Find Antithesis CTO's spiciest post about why traditional testing tools fail to catch critical distributed system bugs. Promote it as a thought leader ad to Engineering Directors and SRE leads.
3. Build a quiz measuring code reliability risk and testing debt for Engineering VPs.
Pipeline Numbers
Quality eval: 4.63/5 avg across 15-sample LLM judge. 15/15 pass.
Email Verification
- 767 leads exported (after gateway filter)
- 100% Million Verifier validated
- 0 catch-all in primary sequence
- 749 addressable in Bison
Copy Updates
Updated Today
PostHog Campaign Copy (929)
All 4 sequence steps pushed to Bison with final spintax. Changes from last draft:
- Killed "quick one/short note" opener on Variant C - salesy trigger phrase removed
- E2 completely rewritten - was "bumping this" bump, now 800k thought leadership pipeline angle (genuinely different offer)
- E2 threading fixed - subject was "Re: Re:", now threads properly under whichever E1 variant the lead received
- All copy uses spintax - thousands of unique combinations per send
CTA differentiation across variants:
| CTA | Offer | |
|---|---|---|
| E1-A | PostHog breakdown | Send case study mechanics |
| E1-B | Funnel teardown | Free audit, no strings |
| E1-C | Curiosity pull | Walk through the playbook |
| E2 | Thought leadership strategy | 800k pipeline proof, DFY on the house |
Live - Winning
Product Campaign Copy (913) - 2.6% Reply Rate
Best-performing copy across all segments. PLG-specific framing.
E1 Subject (6 spintax variants)
{signups that stall | dead signups {FIRST_NAME} | activation leak | your cleanest funnel | quick idea {FIRST_NAME} | stalled signups}
E1 Body - Opening Line
{FIRST_NAME}, would you be interested in us auditing where your paid budget feeds signups that stall before activation, on the house...
E2 Subject (6 spintax variants)
{recycled playbook | saas only team {FIRST_NAME} | swapped logo | plg specialists | your funnel idea | product led only}
55 replies from 2,123 sends. Key angle: "most agencies run your PLG funnel on an ecommerce template" - calls out the generic approach competitors use.
Live
Competitor Name-Drop
{COMPETITOR_1} personalization variable in templates.
Coverage: 23,588 / 25,560 (92.3%). The 7.7% gap auto-fills with "your top competitor" at lead level.
Standards
Copy Rules
- 6 subject variants per step - lowercase, 2-4 words, internal-email feel
- Hybrid spintax: word-level swaps + phrase-level for clauses/CTAs
- No em dashes. No "free" - replaced with {on the house|on us|fully complimentary}
- All emails MV-validated. Security gateways (Proofpoint/Mimecast/Barracuda) removed pre-send
Proof Points Validated & Sourced
Blockers & Next Steps
PostHog campaign
Launched Jun 15. 749 leads, 3 A/B/C variants + thought leadership E2. All MV-validated, security gateways removed, company names QA'd. Already sending.
Copy refresh for 912/914
Marketing (912) and Revenue (914) are ramping slowly (6 and 9 sends). Product (913) is outperforming at 2.6% - analyzing what's working there to apply to the other segments.
BrandHijack Wave 2
Wave 1 at 68% complete (349 sends, 4 replies). ~400+ domains from the full brand hijack audit still need contacts and campaign setup for Wave 2.
OUTLOOK-PARK campaigns (917-920)
4 shadow campaigns (Founder/Marketing/Product/Revenue on Outlook domains) staged but still in draft. 8,394 leads loaded. Awaiting domain warmup completion.
TEST 1 3-ideas variant build, idea-clean pass, ICP prune · campaigns 911-914 · Jun 16
✓ Worked
3-ideas A/B variant built on all 4 campaignsNew order-2 variant (steps 4120/4121/4122/4123) added to 911/912/913/914 via the Bison API
create-step — it DOES create real A/B variants (the CLI's "can't create variants via API" note was stale). All four shipped active:false and have never sent. Copy locked, subject spintax validated.Idea-clean LLM pass — 23,468 rows, 0.2% fallbackRaw internal-note ideas rewritten to prospect-facing
idea_1/2/3_clean across 23,468 companies. Only ~0.2% fell back to the approved generic trio — the rest carry company-specific angles.first_name 422 sync fix
create-or-update/multiple validates first_name even in patch mode. Fix: echo each lead's existing name back in the patch payload. IDEA_1/2/3 + COMPANY_TYPE now sync cleanly onto leads.Non-ICP prune complete — 0 off-ICP leads remainKeep-set = the 23,390 ICP-qualified companies (
icp_qualified = true), not the full 30,891-row table. 5,871 leads whose domain was absent or flagged icp_qualified=false were removed across 911-914 (911: 2,546 · 912: 1,680 · 913: 1,070 · 914: 575). Re-query confirms 0 off-ICP leads remain. Every removal logged to removed-leads.csv; full per-lead baseline saved for rollback.✗ Didn't work / had to fix
37% of loaded leads were off-ICPBefore pruning, ~37% of 911-914 leads had a website domain absent from
heydigital_companies — they were getting generic fallback ideas instead of real personalization, diluting the variant. Root cause: lists carried leads outside the qualified ICP set. Now removed.Bison leads API caps at 4,500 per pullThe campaign-leads endpoint stops at ~4,500 rows, so 911 (largest) needed several remove+re-pull passes to surface and clear the tail. Converged to 0 non-ICP.
update-step can't create stepsIt is edit-only — 422s without an id. Variant creation must go through create-step + a renumber round-trip + toggle-variant (which requires the campaign paused).— Inconclusive
Send performance: no data yetThe 3-ideas variants have never been sent (active:false, campaigns paused for this test). Open / reply / positive-reply rates vs the base step are unknown until the variants are activated. No verdict on the 3-ideas copy yet.
Spam / spintax audit: clean structure, mild base tokensSpintax parses valid and the new variants are clean. The pre-existing base steps carry mild spam-adjacent tokens ("ad", "for you") — flagged, not blocking. Real-world deliverability unmeasured until a live send.