Campaign Update
Live Campaigns
| Campaign | Leads | Sent | Replies | Status |
|---|---|---|---|---|
| Product (913) | 3,758 | 2,123 | 55 | 2.6% reply |
| Founder (911) | 7,419 | 733 | 15 | 2.0% reply |
| PostHog Signal (929) | 767 | 39 | 2 | Just launched |
| BrandHijack (905) | 168 | 349 | 4 | 68% complete |
| Marketing (912) | 5,113 | 6 | 0 | Ramping |
| Revenue (914) | 1,737 | 9 | 0 | Ramping |
What Shipped This Week
PostHog Signal Campaign (929)
749 leads using PostHog analytics or hiring for PostHog roles. Every email includes 3 AI-generated campaign ideas specific to the prospect's company.
Signal: TechSight detection + LinkedIn hiring data
Companies: 714 PostHog-using companies identified
Ideas: 713/714 generated, 4.63/5 avg quality score
Sequence: 3 E1 A/B/C variants + E2 thought leadership angle
QA: 79 company names corrected, all emails MV-validated, 7 security gateway domains removed
Sender: Ajay (15 accounts)
Guessing you're using PostHog as well? Here's 3 ideas we put together for {COMPANY_NAME}:
{IDEAS}
Happy to send over the full PostHog breakdown - what we built for them and what moved the needle.
Wave 2 Segments Live
Four buyer-role segments launched alongside Founder. Each framed to that audience's worldview, same 4-variant split test.
Data Quality Pass
- 79 company names corrected in Supabase (slugs, wrong casing, trailing suffixes, YC tags)
- 108 emails Million Verifier validated (105 blitz + 3 NULL)
- 7 security gateway domains removed (Proofpoint, Mimecast, Barracuda)
- 1 invalid email caught and removed (siddhant@alltius.ai)
Lead Magnet Campaigns
Two new lead magnet offers launched as dedicated sequences within existing campaigns:
- Thought Leadership Ads - "We built 800k in pipeline from thought leadership ads alone." DFY offer to map out a founder content strategy.
- Pipeline Lead Magnet - Direct pipeline-building offer for marketing and revenue leaders.
Testing which lead magnet generates highest-quality replies to inform future campaign CTAs.
AI Agent Contact Discovery
Running Serper-powered AI agents to find missing contact data on newer SaaS companies. No existing database (AI Ark, Blitz, Apollo) has employee coverage for these companies.
LinkedIn profiles found first, email waterfall runs after. Filling a gap no data provider covers - early-stage SaaS with <50 employees that haven't been indexed yet.
PostHog Ideas Engine Deep Dive
Each prospect gets 3 personalized campaign ideas generated by AI, specific to their company, industry, and competitors.
Real Example: Actively AI (alissa@actively.ai)
Contact: Alissa Lydon, VP of Marketing • Company: AI-powered revenue ops platform
Guessing you're using PostHog as well? Here's 3 ideas we put together for Actively AI:
1. 6sense price hike switch offer to Revenue Operations Leaders
2. Find Actively AI founder's spiciest post about AI transforming sales pipeline generation
3. Build a quiz showing Revenue Operations Leaders their GTM pipeline leakage and missed expansion opportunities
Happy to send over the full PostHog breakdown - what we built for them and what moved the needle.
Ajay
We built 800k in pipeline from thought leadership ads alone - just promoting the founder's sharpest takes to the right audience.
Do you have a strategy for this in place? Happy to map one out for Actively AI on the house.
Ajay
Real Example: Antithesis (randall.jackson@antithesis.com)
Contact: Randall Jackson, CRO • Company: Autonomous testing platform
2. Find Antithesis CTO's spiciest post about why traditional testing tools fail to catch critical distributed system bugs. Promote it as a thought leader ad to Engineering Directors and SRE leads.
3. Build a quiz measuring code reliability risk and testing debt for Engineering VPs.
Pipeline Numbers
Quality eval: 4.63/5 avg across 15-sample LLM judge. 15/15 pass.
Email Verification
- 767 leads exported (after gateway filter)
- 100% Million Verifier validated
- 0 catch-all in primary sequence
- 749 addressable in Bison
Copy Updates
PostHog Campaign Copy (929)
All 4 sequence steps pushed to Bison with final spintax. Changes from last draft:
- Killed "quick one/short note" opener on Variant C - salesy trigger phrase removed
- E2 completely rewritten - was "bumping this" bump, now 800k thought leadership pipeline angle (genuinely different offer)
- E2 threading fixed - subject was "Re: Re:", now threads properly under whichever E1 variant the lead received
- All copy uses spintax - thousands of unique combinations per send
CTA differentiation across variants:
| CTA | Offer | |
|---|---|---|
| E1-A | PostHog breakdown | Send case study mechanics |
| E1-B | Funnel teardown | Free audit, no strings |
| E1-C | Curiosity pull | Walk through the playbook |
| E2 | Thought leadership strategy | 800k pipeline proof, DFY on the house |
Product Campaign Copy (913) - 2.6% Reply Rate
Best-performing copy across all segments. PLG-specific framing.
55 replies from 2,123 sends. Key angle: "most agencies run your PLG funnel on an ecommerce template" - calls out the generic approach competitors use.
Competitor Name-Drop
{COMPETITOR_1} personalization variable in templates.
Coverage: 23,588 / 25,560 (92.3%). The 7.7% gap auto-fills with "your top competitor" at lead level.
Copy Rules
- 6 subject variants per step - lowercase, 2-4 words, internal-email feel
- Hybrid spintax: word-level swaps + phrase-level for clauses/CTAs
- No em dashes. No "free" - replaced with {on the house|on us|fully complimentary}
- All emails MV-validated. Security gateways (Proofpoint/Mimecast/Barracuda) removed pre-send